Content Marketing vs Content Strategy: What's The Difference?
This post will explain the difference between content marketing and content strategy and give advice for using both to benefit your business. But first, a story. When my brother was 8, he had his eyes on a new set of Legos. It wasn’t a generic Lego set with pointy pieces that found their way beneath my feet too many times for my liking. No, these had metal pieces with electrical parts, batteries, and screws that came together to form a remote-controlled sports car. After weeks of begging, my brother finally got his dream car. As was his ritual when he got new Legos, he excitedly ripped open the box and poured all the pieces on the floor. Suddenly, his dream became a nightmare. As he stared at the mound of parts before him, he became overwhelmed. They were a lot. Like, a lot a lot. That’s the reality of content marketing. It is so intricate and has so many bits and pieces that need to keep moving in synergy. It’s easy to get overwhelmed. But that’s where ha...