Content Marketers Are From Mars

  This article will highlight ten of the best content strategy books to level up your game by 2024. But first, a story. During the COVID-19 pandemic in 2020, I stumbled upon Anne Lamott's "Bird by Bird: Some Instructions on Writing and Life." Her simple yet profound message resonated with me—writing, much like life, is a journey meant to be savoured step by step. Inspired by Lamott's wisdom, I began my content marketing journey. The lessons I learned transformed my approach to content marketing. It became about connecting with people, one word at a time, rather than chasing metrics. My content marketing journey had turned into an adventure, and every step, every word, was a treasure I valued. The Impact of Books on Your Content Strategy’s Success As technology continues to evolve, so does how we create and distribute content. To maintain our edge and keep our content relevant to the right audience, we need to adapt to the latest trends and strategies continually. Howe...

In this post, you'll discover the art of making your website distinctive, captivating your audience, and driving conversions through the mastery of content strategy. But first, a story. My cousin, Remi, is a passionate entrepreneur who sells handcrafted artisanal candles.  Remi’s candles are truly a work of art, each one carefully hand-poured and imbued with fragrances that could transport you to distant places with a single whiff. However, there was a problem - her website. The homepage was a cluttered hodgepodge of candle images with no rhyme or reason. The navigation menu was an endless list of links with no clear structure. The product descriptions were bland and generic, failing to capture the essence of her unique candles.  There was no engaging story about the history and artistry behind her brand. In short, the website was an uninspiring digital wasteland, doing a disservice to the exceptional candles it represented. Many entrepreneurs or small-business owners are a lo...